The top 10 Super Bowl commercials that stole the spotlight

The Top 10 Super Bowl Commercials That Stole the Spotlight


The Super Bowl is not only the biggest sporting event in the US, but also the biggest night in advertising. Every year, companies spend millions of dollars on 30-second commercials that are seen by over 100 million viewers. These commercials are often talked about for weeks after the big game, and some even become cultural phenomena. Here are the top 10 Super Bowl commercials that stole the spotlight:

1. Apple – 1984

In 1984, Apple aired a commercial during the Super Bowl that was unlike anything seen before. The advertisement, directed by Ridley Scott, depicted a dystopian future where people are controlled by a powerful leader. A woman, representing Apple, throws a sledgehammer at a screen displaying the leader, symbolizing the company’s rebellion against the status quo. The commercial was a massive success and is still considered one of the best Super Bowl commercials of all time.

2. Coca-Cola – Mean Joe Greene

In 1979, Coca-Cola aired a commercial starring NFL player Mean Joe Greene. In the ad, a young fan offers Mean Joe Greene a bottle of Coke as he is walking to the locker room. Greene drinks the Coke and tosses his jersey to the boy as a thank you. The commercial is heartwarming and has become a classic Super Bowl commercial that is still remembered fondly today.

3. Budweiser – Clydesdale’s “Brotherhood”

Budweiser’s 2013 commercial “Brotherhood” features the company’s iconic Clydesdale horses. The ad follows the story of a man who raises a Clydesdale from a foal, only to have to give him up when he is chosen to be in a Budweiser parade. The emotional ad tugs at the heartstrings and showcases the bond between the man and the horse, making it one of the most memorable Super Bowl commercials in recent years.

4. Volkswagen – The Force

In 2011, Volkswagen aired a commercial featuring a young boy dressed as Darth Vader trying to use the force on various objects around the house. At the end of the commercial, the boy is surprised when his father remotely starts the family’s Volkswagen Passat using the key fob, making it seem like he has actually used the force. The ad was a huge hit and went viral, becoming one of the most talked-about commercials of the year.

5. Pepsi – Cindy Crawford

In 1992, Pepsi aired a commercial starring supermodel Cindy Crawford. The ad shows Crawford stopping at a gas station to buy a Pepsi. As she drinks the soda, two young boys watching from a distance are awestruck by her beauty. The commercial was a hit and is still considered one of the most iconic Super Bowl commercials of all time.

6. Doritos – “Crash the Super Bowl”

Doritos ran a campaign called “Crash the Super Bowl” where fans could submit their own commercials for a chance to have them aired during the big game. One of the most popular submissions was a commercial featuring a baby in a high chair who slaps away a man trying to steal his Doritos. The commercial was a huge success and cemented Doritos as a Super Bowl advertising staple.

7. Amazon – Alexa Loses Her Voice

In 2018, Amazon aired a commercial featuring Alexa, the company’s virtual assistant, losing her voice. As a result, celebrities such as Gordon Ramsay, Cardi B, and Sir Anthony Hopkins step in to help with varying degrees of success. The ad was humorous and received widespread praise, making it one of the most memorable Super Bowl commercials of the year.

8. Old Spice – The Man Your Man Could Smell Like

In 2010, Old Spice aired a commercial featuring a confident and suave man addressing the camera directly. In the ad, the man talks about how using Old Spice body wash can make a man as desirable as him. The commercial went viral and became a cultural phenomenon, launching the “Old Spice Guy” as a new advertising icon.

9. Bud Light – “Dilly Dilly”

In 2018, Bud Light aired a commercial that introduced the catchphrase “Dilly Dilly.” The commercial is set in a medieval kingdom where the king praises those who bring him Bud Light by saying “Dilly Dilly.” The phrase quickly caught on and became a popular meme, making the commercial one of the most talked-about of the year.

10. Chrysler – Eminem’s “Imported from Detroit”

In 2011, Chrysler aired a commercial featuring rapper Eminem driving through the streets of Detroit and talking about the city’s resilience. The ad promotes the company’s new line of vehicles as being “imported from Detroit,” showcasing the city’s automotive heritage. The commercial was a critical success and is still remembered for its powerful message and emotional impact.


Super Bowl commercials have become a cultural phenomenon, with companies spending millions of dollars to create memorable ads that steal the spotlight during the big game. These top 10 commercials have made a lasting impact on viewers and have become some of the most iconic advertisements in Super Bowl history.

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